Share on Facebook A business is considered marketing-oriented when its organizational strategy focuses on meeting the needs and wants of its customers. New products are developed and introduced only after first determining what the customers want. This approach contrasts with the product-oriented strategy, commonly found in industries that produce technological and electronic goods, which emphasizes the development and differentiation of products.
Sometimes Boots conducts several steps at a time to produce its own products and services. How distribution is arranged to provide customer convenience.
Boots has its own products and it sells other products as well. Generally there are three types of distribution channels and Boots uses two types of distribution channels. First of all it produces its own products and services which it sells to customers directly. It has its own brand products which it sells to customers directly.
It uses second distribution channel as well where they act as a retailer. It buys products from different manufactures and sells products to customers. It has around stores from local community pharmacies to large destination health and beauty stores.
It develops multi-format strategy to give services to customers in right place by friendly and professional people. Boots flagship stores offer beauty halls with premium cosmetics and beauty consultants. Boots travel stores meet the demands and needs of the travellers.
Most of their shops are situated in densely populated and prime areas like railways and bus stations and nearby areas of community, supermarkets, and shopping malls and so on. Pricing strategies are of different types like penetration pricing, focused based pricing, price skimming, product life cycle pricing and discount pricing.
Organization keeps the price low than competitors to penetrate the market.
Here organization arises awareness regarding products among customers and insists people to try the products. The prices fall following the normal laws of demand and supply.
This is good when organization enter a new market. This pricing is also called minimum pricing. Boots follows two pricing strategies like premium and penetration pricing strategy. When they introduce new products to customers generally they follow premium pricing strategy.
Rest of the time Boots follow penetration pricing strategy. The product and service quality of Boots is high and the costs of its products are relatively lower than other competitors.
Boots is able to do that by controlling the cost of raw materials, components, labor and some other inputs. The objective and goals of Boots are selling quality goods and providing quality services to customers with reasonable price.
The pricing strategy of Boots change with market condition. How promotional activity is integrated to achieve marketing objectives.
Promotion is one of the elements of marketing mix and there are different kinds of promotional activities like advertising, public relations, personal selling and sales promotions. If marketing department wants to achieve its marketing objectives it should integrated its promotional activities.
Other promotional strategies are coordination, repetition, consistency and reach. Organizations have to spend a lot of money in marketing.
Marketing department spends money in advertising to reach its messages to customers. Most common advertising mediums are television, radio, websites, city transports, magazines, newspapers, social media, etc.
Personal selling is another effective promotional activity and some common forms of personal selling are individual gathering, correspondence, telemarketing and message. Organizations sometimes offer different sales promotions to customers and Boots offers some promotions like the Boots advantage card, the Boots bonus machine, double and triple points weekends and other deals.
In public relations, organizations are pushing an item or administration in a casual sense. The additional elements of the extended marketing mix and their significance: The first four elements of marketing mix are product, price, place and promotion.
Later another three elements are added: HRM is responsible for hiring dynamic employees for all departments especially for marketing. Dynamic employees can effectively promote organizational products and services to customers and deliver services. HRM will facilitate different training, coaching, mentoring to increase the skills, knowledge and efficiency of the employees.Nov 13, · b) Evaluate the benefits and costs of a marketing orientation for a selected organisation Production orientation is when a business makes products that are affordable and available.
It is useful for management in order to make sure that the organisation is as efficient as possible in production and distribution techniques. The costs of hiring a private marketing firm can be expensive, depending on the depth of research required to determine the needs of customers in your local marketplace.
"Advantages and. Evaluate The Benefits And Costs Of A Marketing Of Tesco Orientation For A Selected Organisation. you from urbanagricultureinitiative.com LO1 Understand the concept and process of marketing explain the various elements of the marketing process evaluate the benefits and costs of a marketing orientation for a selected organisation Marketing .
b) Evaluate the benefits and costs of a marketing orientation for a selected organisation; Production orientation is when a business makes products that are affordable and available. It is useful for management in order to make sure that the organisation is as efficient as possible in production and distribution techniques.
Benefits and costs associated with market oriented approach of TESCO TESCO is top leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience store in the United Kingdom, Ireland, central Europe, and Asia.
evaluate the benefits and costs of a marketing orientation for a selected organisation. Marketing orientations. LO2 Be able to use the concepts of segmentation, targeting explain how prices are set to reflect an organisation’sobjectives and market conditions.