Digital marketing has gained a lot of popularity in with large and medium-sized businesses creating their online presence and promoting their services and products through numerous social media channels and sites. But what do we expect in the year ? While some marketers believe the internet space is going to expand further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the huge amount of data available on the internet. The online marketing industry is large, complex, and volatile.
Thus, instead of simply churning out content, effective marketers are focusing on media publishing. They look at the process to determine the most appropriate format for different types of content.
And there are various formats: Blog posts, videos, infographics, images, etc. The list is growing by the day. This change in content formats invites an equally diverse pool of professionals in the workforce.
You need writers, video producers, graphic designers, audio producers, content optimizers and distributors, communication experts, and analytics experts. Successful organizations are using a range of tactics to drive different messages. Source Another important thing to note is that consumers are no longer waiting to view the content on their screens.
Think of technologies such as Siri, Ok Google, and Alexa. These innovations allow consumers to have content in Recent marketing trends call-and-response format allowing them to interact with content from brands on the go. Included therein are warning signs of a heart attack or stroke.
All you need to do is think of what your audience is looking for and figure out a way to infuse that into the technology so that they too are able to get insightful information the modern way.
Alexa allows you to listen at any point in your day — just when you need it. Understand your audience Before you begin creating the different types of content, you have to first know what your audience needs and wants. Then figure out how to deliver it in a way that will give them the best experience.
Diversify As a lone strategy, blogging is incredibly shallow. Going forward you need to create a range of content formats that accommodate the changing content consumption patterns. Similarly, you can expect the video producer to sufficiently edit your written content.
Content production is now a process that needs to go through various stages before it can be successful. A great example of a successful content creation process is Pixar. The process is changing and only those who embrace and adapt to this change will survive.
If done well, it can not only help you convert a prospect into a customer but also turn that into a repeat customer. To recap, it costs up to 5X more to acquire a new customer than it takes to keep an existing one. And it has increasingly become important to guard existing customers.
So much so that companies have made customer retention a KPI.
Customer Relationship Management CRM has been a vital component in getting a high customer retention number. This enhanced consumer decision model is a great example of this kind of lifecycle:Read further to keep track of the recent trends and improve your data-driven marketing game.
What is Data-driven marketing? According to Financial Times lexicon, “data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers”.
Oct 18, · Lean on the new marketing lieutenants: marketing technologists and data scientists.
To make the first two trends on our list work, executives must be . Kohl’s has become the latest bricks-and-mortar retailer to sign a deal with ecommerce giant Amazon. The US department store this week revealed that it plans to roll out a ‘smart home experience’ in ten of its stores, in time for the busy.
How is the marketing landscape going to change in ? We talked to 10 industry experts who have shared their thoughts on trends in the year to come. Whatever the next year holds, marketers need to keep up with the latest developments.
In , we’ve learnt that every minute, million videos. Marketing 6 Marketing Trends You Can't Afford to Miss Out On Next Article --shares; the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book. Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.